Warsaw, 04/10/2022 (ISBnews) – In the update of the strategy, CD Projekt provides, inter alia, implementing three “unique, strong and sustainable” franchises. It plans to continue using the universe of “The Witcher” (3 projects) and Cyberpunk 2077 ″ (1 project) and a new, original IP – “Project Hadar”, the company said. Management also announced the opening of a new studio in North America, the addition of a multiplayer to most future projects, and the further expansion of the franchise to film and television. “What we want to achieve * Three unique, strong and sustainable franchises. At the center of each one is a growing number of games with memorable stories enriched with an online gaming experience. * Synergy resulting from cooperation with external partners. The result of the cooperation will be the expansion of the product offer and the group of recipients of our content, as well as the increased experience of our universes. * CD PROJEKT as a place with a unique organizational culture, attracting and developing the greatest talents, ”we read in the strategic development directions. The company recalled that last year’s update focused on the transformation of the game development process, changes in the way of management and communication, and the implementation of improvements to the organization allowing, inter alia, for the simultaneous creation of two AAA projects – which was achieved in early 2022. This year’s update focuses on the group’s long-term product prospects. “The foundations of our business and the values we profess remain the same. We want to create revolutionary role-playing games full of memorable moments that will inspire players ”- President of CD Projekt Adam Kiciński, quoted in the release. The studio, under the names of codenames, presented projects for the following years. One of them is a game from the Boston studio The Molasses Flood – the “Sirius” project.
“The game will take place in the Witcher universe, but it will differ from our previous productions due to the fact that it is aimed at a much wider audience. ‘Sirius’ will offer players both single-player and multiplayer gameplay ”- pointed out Kiciński. Another project announced is “Polaris”, which will be the opening of a new witcher saga. It will consist of three games that CD Projekt RED is planning to release during the 6-year cycle, counting from the premiere of “Polaris”. The second and third part, in terms of technology, will be built on the foundations created during the production of Polaris, which will improve the development process and allow you to focus on the implementation of the creative ambitions of the studio. Another project from the world of The Witcher – “Canis Majoris” – will be a full-fledged production developed by an external studio led by experienced creators associated with this universe in the past. “It is the first of its kind created outside the group’s structures. However, this does not mean that it will differ in quality from internally developed games. In terms of technology, the project will be based on the Unreal Engine 5 and a set of tools designed for ‘Polaris’. We are going to reveal more details soon, ”announced the president. The “Orion” project, codenamed the next game in the “Cyberpunk” series, will fully develop the potential of this universe. It will be developed by the new CD Projekt RED North America studio, it also said. “Our plans are ambitious and require a lot of work, commitment and further development. To this end, we want to create a new team in Boston, which together with the developing team from Vancouver will become CD Projekt RED North America. This move will enable us to have full access to the talent pool from North America, ”said Piotr Nielubowicz, Vice President of Finance. “The Molasses Flood is the second independent development team from Boston,” he noted. CD Projekt also announced the start of preparations for the creation of a brand new, original IP code named “Hadar”. “We started thinking about it a few years ago. The early stage of concept work began in 2021. For the first time in history, we are fully responsible for creating an IP from scratch. It is worth emphasizing that we are only working on the basic assumptions and the world of the new franchise, ”said Michał Nowakowski, board member responsible for business development. In addition, the group intends to continue the idea of franchise flywheel, expanding an ecosystem of mutually driven products based on the potential of the franchises held. Therefore, the studio is open to cooperation with external teams. “Our goal is to work with experienced partners who will meet the quality requirements of our games and create a valuable experience for our fans. We are doing all of this to provide exciting new ways to connect with our brands and at the same time make it easier for our in-house team to focus on what drives us as a company – creating revolutionary role-playing games, ”added Nowakowski. CD Projekt also said it is “looking” at the opportunities offered by the film and TV industries. The anime “Cyberpunk: Edgerunners”, created in cooperation with Japanese Studio Trigger, available on Netflix proved that creating high-quality content for studio fans based on owned franchises is the right way – both from the perspective of brand development and business strategy, emphasized. “When we think about growth, we now have three unique, strong and sustainable franchises in front of our eyes. At the center of each one, we see a growing number of games with memorable single-player stories, expanded to include an online gaming experience. We perceive CD Projekt as a growing force, shaped by our teams, full of pride in their achievements and courageous in achieving their ambitions ”- summed up Kiciński. The CD Projekt group includes: CD Projekt RED – developer of RPG video games and GOG – global platform for digital game distribution. The flagship game of the publishing house is the series “The Witcher” and the blockbuster “Cyberpunk 2077”. (ISBnews) Follow us on Google News. Search for what’s important and stay up to date with the market! Watch us >>
