Here is Blur’s NFT marketplace launched in November 2022 and which promises to be a “Pro” platform for selling NFTs. Since its launch, the platform has shown a large volume of negotiations and interest in the community. In addition, at its launch, free NFTs were distributed to platform users, the popular airdrops. A month after the launch, Blur has already carried out two airdrops – the last one occurred on December 4, as reported by CriptoFácil. The development of Blur took place with the support of large companies in the cryptocurrency market. Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca are some of the supporters. The company raised $11 million from these investors in funding rounds. Aimed at traders looking for more agility in transactions, Blur’s team includes developers and creators with experience at the Massachusetts Institute of Technology (MIT). This demonstrates maturity and shows that the Blur marketplace has come to compete with other market giants.
Growth
Blur’s marketplace develops at an increasing pace. According to more recent data, the platform even carried out 1,160 ETH of trades in one day on its platform, that is, around BRL 7.5 million in current values. This data places Blur with a volume close to that of OpenSea, leader among NFT platforms. In this sense, Blur has become the second largest market for NFTs in volume and with 2,527 unique users and 10,911 in just one day, says the company itself in tweet.
airdrop
The marketplace caught the attention of network investors, due to its widely shared airdrop. It consisted of a bundle of NFTs that could be redeemed within 14 days of launch or for those who traded NFTs within the past six months. These packages contained a number of Blur tokens, governance tokens that will be released in 2023. Even so, it is possible to access the Blur website and try to gain access to the second airdrop of the platform, which promises to be “ten times greater than the first” . All active Blur members during the month of November will be more likely to receive rewards.
Blur royalties and fees
Blur brings with its launch a different royalty mechanism, that is, the payment made to artists who use the platform. Users can set their own royalties when listing their NFT. This means that the buyer can choose how much they want to pay the artist for the sale of each NFT. They can even choose not to pay royalties, but this means that the creator of the NFTs also does not receive revenue from sales in the secondary market. In order to prevent users from selecting only zero royalties, an incentive was created to receive airdrops for those who do not zero royalties. Those who pay contributions to artists will have preference when receiving free tokens. In short, the expectation is that Blur will become the main NFT marketplace. To attract more users, Blur also made all its tools available at no cost and increased transaction speed. On social networks, people claim that the launch of the platform was a success, which demonstrates approval of the new features. However, many claim that Blur still needs to improve on issues such as the customer experience.
