HUGO, the youth-focused arm of Hugo Boss, today announced a partnership with web 3.0 company Imaginary Ones to launch a collection of non-fungible tokens (NFTs) as well as a “holistic experience 360 degree metaverse.” According to the announcement, the partnership will see HUGO take a huge step forward in its exploration of the metaverse and the NFTs.
NFTs ‘Embrace Your Emotions’ by Hugo Boss
The exclusive HUGO x Imaginary Ones collection entitled “Embrace Your Emotions” (EYE) will hit the market in November. There will be a total of 1,001 NFTs of 3D animations, six of which will contain special attributes. The collection will have five characters that represent the following emotions: joy, sadness, fear, anger and love. “The purpose of the collection is to encourage everyone to connect with their emotions. At the same time, the idea is to share a message that all feelings – positive and negative – are valid and should be embraced. After all, the freedom to feel and express can significantly improve mental health and overall well-being.” In addition, Imaginary Ones highlighted that the collection will have a philanthropic purpose. That’s because, to celebrate World Mental Health Day on October 10th, there will be a sixth special character that will bring together all five emotions. This unique NFT goes up for auction and 100% of the proceeds go to Youth Aware of Mental Health (INHAME). It is a mental health program that invites 13-17 year olds to learn and explore the topic of mental health. The program has reached more than 85,000 teenagers from 16 countries.
NFTs and HUGO Metaverse
Also according to the announcement, there will be a whitelist that will provide access to the collection and allow the purchase of the NFTs. Of the 1,000 spots on the list, 500 go to customers who purchase an exclusive phygital shirt. There are 500 limited edition t-shirts for sale. Each will contain a QR code where users will be directed to a Snapchat lens to create a special augmented reality effect. In the meantime, the remaining 500 whitelisted spots will be distributed to holders of the Imaginary Ones Genesis NFT Collection and through various activities on Imaginary Ones Twitter and Discord starting October 4th. “The metaverse is an exciting new space for fashion brands, rich in potential for HUGO. We are excited to partner with Imaginary Ones to provide an NFT collection of beautiful 3D assets that allow us to not only explore this virtual world further, but also share a message of self-acceptance,” said Miah Sullivan, vice president of communications for HUGO BOSS brand.
Imaginary Ones Staking
Clement Chia, co-founder of Imaginary Ones, highlighted that the company is honored and honored to partner with HUGO: “We share HUGO’s values and commitment to contributing to an inclusive and equitable world. With this partnership, we aspire to strengthen Imaginary Ones’ presence beyond the Web 3.0 space and further our cause of embracing inclusion and diversity everywhere.” In addition to receiving a 10% discount coupon on the HUGO online store, all NFT holders in the collection will have access to the Imaginary Ones staking ecosystem. The system grants the owner of an NFT a set of HUGO x IO merchandise, experiences and special content. This includes, for example, HUGO digital wearables and HUGO-themed drops from Imaginary Ones.
