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NEOS Newsletter: Barcelona launches the first NFT in the club’s history

Dov Herman
NEOS Newsletter: Barcelona launches the first NFT in the club's history

In case you haven’t been able to keep up with the latest news from the world of NFTs, here’s a brief selection of the ones that caught our attention the most. From launches of new collections, to updates on platforms and other news about the crypto world, the idea is to bring an overview of what moved the market and caught the media’s attention during the week. In today’s edition we bring some news in the world of NFTs, including the partnership between Gatorade, OneOf and Vayner3 in the launch of a collection of NFTs, the positioning of Mojang Studios regarding the use of NFTs within Minecraft and the launch of the club’s first NFT football team. Check out more about the latest news from the world of NFTs!

Gatorade launches collection of NFTs in partnership with OneOf and Vayner3

The collection is titled “The Gatorade Game Changers”: Athlete of the Year” and was released exclusively on the OneOf NFT marketplace. With the collection, the company aims to help immortalize the 2021-2022 Gatorade Player of the Year (PoY) award winners on the blockchain, which are given to the most outstanding high school athletes. The Gatorade PoY Game Changers collection will consist of 12 players. As per the collection’s description, each of these athletes overcame immense obstacles and adversity to become pillars in their community and achieved tremendous success on the field and in the classroom. All primary sales and 8% of secondary sales from the Gatorade Game Changers NFT collection go to Good Sports, a charity dedicated to driving equitable access in youth sport and physical activity, supporting children in high-need communities to achieve their greater potential, in the field and in life.

Minecraft prohibits NFTs in-game as it conflicts with guidelines

Mojang Studios, a Microsoft-controlled gaming company, has declared a ban on NFTs along with blockchain products in its popular, decades-old game “Minecraft”. According to a report, the concept of NFTs reflects a model of content scarcity and exclusion, which violates their community guidelines. The company wants to ensure a safe and inclusive experience, avoiding the integration of Minecraft with blockchain-based products in the form of worlds, skins, personal items, or other modifications. Mojang Studios stated on the blog that the NFTs linked to scarcity and exclusion that players gain from activities do not align with Minecraft’s values ​​of creative inclusion and playing together.

FC Barcelona launches the first NFT in the club’s history

Iconic football club Barcelona launches NFT titled “In a Way, Immortal”, which is the first NFT in club history to celebrate legendary Dutch player Johan Cruyff. The NFT consists of an audiovisual digital artwork depicting Johan Cruyff’s iconic goal against Atletico Madrid’s Miguel Reina on December 22, 1973. The animated single edition of the Immortal NFT, along with four additional NFTs that will include an image static of the animated version, will be auctioned at Sotheby’s. The work recounts Johan Cruyff’s legendary goal in poetic cast-gold animation created by a 40-person team of Hollywood’s most talented CG and VFX artists. The 40-second film is accompanied by an original soundtrack performed by a 30-piece orchestra, which includes authentic sounds from the Camp Nou stadium and FC Barcelona fans. The future owner of this NFT, which will be known as the “Barça Digital Ambassador”, will also have access to exclusive Club benefits and experiences.

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