SSL certificates are one of the ways you can encrypt user trafficThis system keeps your customers’ browsing safe and prevents the theft of sensitive dataWhat are the other reasons for contracting SSL that you should take into account?
Having a portal is essential for the positioning of your products and services, and it is very likely that you have taken the trouble to create your own or hire someone to take care of it. But just creating it is not enough. If you have a website and you don’t pay too much attention to its security, you may be at risk. Then you should know these reasons to use an SSL certificate and what advantages it has to offer.
The first thing we must clarify, for those who are not so involved in the subject, is that if you see that the URL of the browser you use It starts with HTTPS or Hypertext Transfer Protocol with security, that means that all the information that moves on the servers is safe, and that no one else is going to access the data.
In other words, all the information will go through an encryption process before being transferred from your machine to the web or vice versa, so that the potential attacker will have no way to interrupt communication to view data.
In short, SSL certificates are very important, especially for e-commerce websites. Consider these reasons to turn to professionals in the field who can give you a hand.
Why use an SSL certificate on your page?
Protection of information and user data
Of course, the primary reason for looking at SSL certificates is that while Hypertext Transfer Protocol itself only transfers information between a device and the site being visited, the evolution to HTTPS represents the almost inexorable combination of the HTTP protocol and this security protocol, SSL.
In addition, HTTPS also protects Internet users from man-in-the-middle attacks, as those in which someone unaware of an information transfer manages to intercept itstealing various personal data.
When there is no encryption, cybercriminals can set up a fake page linked to specific software. Unwise customers who fall for malware download end up losing privacy… or money.
Users will trust your portal/store more
Above all online stores, but in general any Internet portal with SSL certificates, will generate more trust in users as long as they have HTTPSraising your brand image and reputation.
It is true that until some time ago few people knew about the existence of SSL certificates, but right now a large number of consumers they are aware that the site managers who work on it really care about the well-being of their customersand that always comes in handy for your brand image.
Chrome will correctly render your site
You may not remember, but the moment a user visited a site that didn’t have an SSL certificate, Chrome would show them a “connection is not private” warning and try to persuade them to leave.
This no longer happens, because Google only shows a green padlock when the page is secure, but we cannot rule out, under any circumstances, that the most popular browser makes these recommendations again. Thinking about it, it’s clear that It does not look good that the browser persuades your client to leave your website.
It will optimize the positioning
If you’re obsessed with search engine rankings, you better be aware of how much Google looks at SSL. As soon as you adopt one, your position in Google will improve ostensibly because The Big G appreciates that those behind the Internet pages bother to offer the client a 100% private environment.
Regardless of the content being searched for, Google prioritizes and displays pages with HTTPS addresses on the first search pageso if you have not worried about it you will fall -at least- to the second.
It will improve the loading speed
Ultimately, another factor that has an impact on the positioning of a site is the speed with which it loads. The most recent studies indicate that it is not only essential for the user that a page loads quickly. Even Google pays a lot of attention to the delay that a portal has in presenting its content.
Mistakenly, some portal managers think that SSL certificates slow down the loading of your websites. Paradoxically, it has been shown that HTTPS pages load faster than HTTP pages.
What other reasons to use an SSL certificate do you find in the day to day of your company?
