Recently, world-renowned cryptocurrency exchange CoinEx announced that it will sponsor Rugby League World Cup (RLWC) 2021 as its exclusive cryptocurrency trading partner. The RLWC, the pinnacle of rugby league, has been held every four years since 1954. The 2021 edition has been postponed to 2022 due to the COVID pandemic and will take place in October. According to the official announcement, from October 15th to November 19th, 2022, RLWC 2021 will pass through 21 stadiums in 17 UK cities covering: London, Manchester, Newcastle, York, Leeds, Coventry, Sheffield. Furthermore, this is not the first time that cryptocurrency exchanges have sponsored or invested in sporting events. Last year, Grayscale Investments partnered with the New York Giants, becoming the first cryptocurrency company to partner with an NFL team. Additionally, Major League Baseball (MLB) announced a partnership with cryptocurrency exchange FTX, which marks its first cooperation with a cryptocurrency trading platform. With global influence, MLB is one of the four biggest sporting events in North America. Each match attracts around 50,000 fans, and the broadcast of the games is watched by millions. As cryptocurrencies play an increasing role in the financial sector, the sports industry is embracing cryptocurrency trading platforms. Aiming at professional rugby, CoinEx has become the RLWC’s exclusive crypto partner, which shows its vision and strength. By cooperating with one of the most prestigious sporting events in the world, CoinEx can not only improve its global recognition, but also innovatively encourage more rugby fans to trade cryptocurrencies on the exchange. On the one hand, it will motivate sports fans around the world to explore the world of cryptocurrencies in the long term. On the other hand, the professional sports industry can get closer to fans through partnerships, which are better than just sponsorship. These collaborations produce win-win results. Since while generating more revenue, it is possible to take advantage of the resources and technologies of cryptocurrencies, and the influence of exchanges.
CoinEx is a long-term security benchmark
CoinEx did not become the RLWC’s exclusive crypto partner by placing the highest bid. Instead, the decision was made by the event’s Organizing Committee, after long-term observation — revealing evidence of its recognition by CoinEx as a relevant partner. As a global exchange, CoinEx has never been hacked since its inception. With industry-leading performance in terms of security, stability and reliability, the exchange has earned the trust and recognition of many cryptocurrency investors. This year, CoinEx adopted the slogan: “Simplifying your Crypto Trading”. The exchange strives to become a gateway for global users to the crypto space and provide user-friendly products and pleasant and convenient trading experiences. Offering a secure, stable and reliable platform is just the beginning. CoinEx has ambitious goals: the exchange aims to make cryptocurrency finance accessible to everyone through simple-to-use trading processes. CoinEx’s real strength goes beyond its zero-hack track record – The exchange stays informed of real demands among cryptocurrency investors and transforms sophistication into ease of use, offering user-oriented and market-tailored products.
Warning: This article is for informational purposes only and does not constitute investment advice or an offer to invest. CriptoFácil is not responsible for any content, products or services mentioned in this article. Read also: Discover COSMOS with 1xBit Read also: Prudence: the master key when investing Read also: The fight against low liquidity during the market downturn: what’s next for DeFi?
