The word “metaverse” was a very popular and heavily used topic during 2021 and early 2022. The topic is still discussed, although it is not as hot as it used to be. Whereas, different metaverses from different companies are still under construction and are recruiting more than ever. Here is a list of the top five Industries that I believe will set foot in the metaverse before anyone else.
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Movie theaters
Movie ticket sales have declined a lot in recent years. People have moved from watching movies at the cinema to watching movies at home. Overall, it becomes much more difficult for Hollywood to profit from movies around the world when fewer and fewer people go to theaters. With the growth of Netflix, Amazon Prime, Disney+ and others, people are watching less and less movies at the cinema. The combination of cinema and staying at home seems to be the perfect scenario in the current world situation, as people will not have to go out and still have the cinema experience. They will still be able to watch a movie or a TV show while having a sort of presence of their friends and family thousands of miles away. As such, a virtual reality experience on the Oculus Quest (by Meta) already offers this kind of immersive experience, where you can watch videos online with strangers or friends on a virtual couch.
Music industry
The music industry is one of the first to experiment with the virtual universe. Fortnite held its first virtual showcase in February 2019, with millions of players attending. Similarly, Epic Games replayed the show with Ariana Grande and Travis Scott for a record 12 million viewers.
Sports event
Watching a football game or any sporting competition is a very social activity, and the social aspect is at the heart of the metaverse. There are many places to watch a football game, if you are a dedicated supporter, the stadium is your favorite place. So depending on the culture and country it could be a bar, a restaurant, a cafe, sometimes outdoors on a big screen for World Cup events, or at home with family or friends. This type of event is perfect for bringing people together in the metaverse. The global sporting events industry is expected to reach US$27.18 billion by 2022. Approximately 100 million people watch the Super Bowl annually, and FIFA said that half of the global population watched the 2018 FIFA World Cup in Russia.
Fashion
The Fashion Industry is one of the first to invest in the metaverse, which makes sense for several reasons. There is already a relationship between fashion brands and video games. The character Lightning, from Final Fantasy 13, was the face of the Prada brand in 2012, and in 2016, he partnered with Louis Vuitton to represent the famous brand. Skins, alternative clothes in video games, were popularized by the great success of the game League of Legends. Also, players had to pay for a long time to unlock these outfits. Players spend thousands on video game skins, luring brands into space. Balenciaga has appeared in Fortnite, Nike has created a mini-metaverse in Roblox, and released one of the biggest NFT collections, Clone X.
video games
Video games, and especially multiplayer online experiences, were the metaverse before the metaverse. They are extremely immersive, fun, social and diverse. Most future experiences will be directly taken from or inspired by games like World of Warcraft, Fortnite, Roblox, Minecraft, GTA online and so on. For a metaverse to be sustainable it has to be fun, if people find spending time in these virtual worlds boring or not rewarding, they won’t stay there for long. Gamers are the audience most likely to jump onboard the metaverse, which is why companies like Epic Games and Sony are investing billions in metaverse development.
Notice: The text presented in this column does not necessarily reflect the opinion of CriptoFácil. Read also: More than 100 central banks are working on CBDC, study reveals Read also: Analyst names 3 reasons Solana recouped its December losses Read also: BUSD sees $5 billion supply shortfall in 24 days
