What is CRM software and why does your company need one?

Robert Dean

Keeping all aspects of the business under control is a complicated task, especially in medium-sized companies or large corporations with hundreds of workers. That is why it is essential in these corporate environments to use management software for customer relationships, known as CRM software (Customer Relationship Management, in its acronym in English).

Thanks to the use of one of these programs, it will be possible not to forget anything and improve customer service, as well as maintain a better relationship with them and with potential customers.

A CRM software allows you to easily manage on your computer, tablet or any other mobile device, all the interactions that are carried out with clients and potential clients. All kinds of data can be entered and this allows exhaustive monitoring of each relationship: knowing the last time he was contacted, the reason for the query, how often he orders or knowing which products he is most interested in interested.

In addition, all interactions can be managed from the same place, which is especially useful for companies that have different communication channels: by telephone, social networks, official website, etc. This way you have all the information about a client or possible client in a single place, which considerably facilitates management.

This type of program is also used from the cloud, which allows companies to use it by all their departments and to do so at any time and from anywhere, offering great flexibility of use. Thanks to the analysis of all the data stored in these programs, it is possible to obtain conclusions that will increase sales. For example, you can find out which seasonal products are most in demand at each time of the year, when to contact certain customers, keep track of the requests made by them, and so on.

There are many programs of this type on the market, but… how to choose the best one for your company? One of the best CRM solutions on the market is Exact CRM, a software that allows you to efficiently manage customer relationships, manage all company processes, and achieve a highly efficient workflow.

With Exact’s CRM software you will strengthen your sales organization and digitize the sales team, thus achieving the lowest acquisition costs combined with the greatest value in the life cycle of your customers. It is an integrated CRM system that includes practical applications with all the information about your clients, with personalized marketing and electronic commerce options.

Thus, you will be able to control all the information about business meetings, email history, view agreements and budgets, invoices or orders… from anywhere and at any time. All employees have access to updated information, since it is stored in the cloud.

With all this information, sales management can make very accurate predictions and the cost of acquiring new customers can be assessed more globally. In short, it increases the efficiency and transparency of sales, thanks to having all the financial and customer information -current and future- stored in one place. Marketing actions are optimized, controlled more efficiently and profits increase.

If you need to have real-time, up-to-date information on all your suppliers, customers and potential customers, you need CRM software like Exact CRM, which you will have access to anywhere in the world and at any time, 24×7, in more than 40 languages. Do not think about it anymore and request a budget to know the price of implementing it in your organization, without a doubt, it will be a very profitable investment.

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