After twists and turns, last week the acquisition of Twitter by Elon Musk was confirmedPrevious payment of 44 million dollars, his era at the head of the social network began with layoffsWhat features can we expect it to strengthen and which ones might it get rid of?
Long ago the executives of the microblogging network of 140 characters, then 280, had on the table that juicy offer from the businessman, investor and tycoon, a proposal of about 44 million dollars. Now, after confirming the acquisition of the social network on his part, There are many users who wonder what Elon Musk will do with Twitter, and we already have clues that allow us to guess what his goals are.
The first thing to consider is that it is not yet entirely clear what Musk intends in the longer term. Twitter clients and advertisers keep asking, and there are more suspicions than confirmations. Undoubtedly, we will have to be vigilant because it is not just any firm that has just bought.
Let’s look at it another way: that the richest man in the world has access to millions of data from Internet users, that he can silence whoever he wants or not apply censorship even in the most extreme cases, is something very intriguing.
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Is the bird released?
Almost like an announcement or formalization of the deal, as soon as the operation was confirmed in his favor, Musk published a tweet in which we could read “the bird is released”, a clear allusion to the Twitter mascot and what his arrival represents in terms of freedom of expressionprecisely one of the biggest concerns that exist.
The problem, basically, is that we are not entirely sure what Musk means by this sentence. doWe have to think about more freedom of expression, without suspended or blocked accounts, or we must take this as a free way to say anything with the certainty that no one will claim?
While we try to figure it out, Musk has already confirmed the departures of Parag Agrawal and Vijaya Gaddewhom the founder of Tesla and other successful multinationals point to as responsible for the permanent suspension of Donald Trump’s account, in what was probably one of the most controversial events surrounding this social network.
A message to advertisers
Nobody has any doubt that Musk knows very well what he is doing, and is perfectly aware of the advertising potential behind Twitter, which is why he took advantage of the interest generated by his arrival to communicate directly with brands.
In what appeared to be a specific communication addressed to them through one of their favorite channels, Twitter, addressed numerous issues that are sure to catch the attention of digital advertisers in general.
«Advertising, when done correctly, can delight, entertain and inform…» was the phrase that resonated from everything he commented in that letter, implying that advertising on Twitter will continue to be available, but subject to multiple changes related to the type of content that is enabled to be promoted.
Without going into more detail because they are obviously not known, these clarifications seem to agree with those who believe that Musk plans to develop new algorithms for ads, and the first leaks anticipate that more extensive and better segmented content ads could be prioritized.
Better ads require more data
Something that in this context could not go unnoticed is that if the ads are going to be longer, and therefore more specific, and that means that they will be better segmented so as not to lose efficiency, Twitter will practically have an obligation to collect more data from users. And we don’t know how he plans to do it.
To put it into perspective, Twitter accesses 12 TB of data every 24 hours, compared to 500 TB for Facebook. This is the mirror in which Musk surely looks at himself, and the growth it requires is almost immeasurable.
The good news, for him, is that it’s not that Twitter gets little information from users these days. They can be obtained with very juicy information from a single tweet, both from the person who actually writes it and from those who interact with it. But they are still far from Facebook.
Declared war on the bots
Bots are automated accounts that function like people. You may have experienced them in various ways. For Musk, the problem is that they take away credibility from the network, artificially increasing its real traffic.. Even before closing the purchase of Twitter, he insisted on knowing the precise traffic data of the app.
Today, about 30% of Twitter’s monetizable content is generated by bots., and you will have to revert it. Those who controlled Twitter claimed that the presence of bots was no more than 5% of users.
The reports seem to agree with Musk and his suspicion of a much higher percentage.
How to stay up to date with all the news?
If you don’t want to miss anything that happens on Twitter in the coming weeks and months, there will be a lot to talk about, the best thing is to follow Elon Musk himself on this social networkas well as the executives that he appoints in a timely manner, who should be in charge of announcing what is new on the platform.
For now, we can say that Elon Musk will make Twitter a network as profitable and productive as few others. Exposing the contents to as many people as possible is its primary objective, and it will fulfill it.
What is the price that those of us who enjoy Twitter must pay for it? We’ll see.
