For both a high-volume company and an SME, being on social networks cannot mean opening profiles, publishing any content from time to time and little else. That would neither add value to the followers nor would it bring any benefit to the brand.
If you want to be successful on social networks, every company must plan its presence on them based on a strategy. In this, there must be some fundamental premises: establish the objectives to be achieved, set a series of actions and, last but not least, measure and analyze each of the actions, their performance, to know if we are getting closer to the goals that we had set for ourselves or if, on the contrary, we should reorient the strategy.
For many professional community managers (and for many of the people who, without being professionals, manage their company’s social networks by order of their superiors or “because nobody else knows how to do it”), this planning and monitoring task is what they find most arduous However, it is essential, and possibly less attractive when you do not have the right tools to carry it out.
In this sense, today we are going to present you Fanpage Karma, a web analysis tool with which you can develop these actions on social networks in a professional way, planning marketing campaigns in a simple and successful way. We have been testing it for the last week and we can say that it is a very useful tool, both for monitoring your own profiles on social networks and those of your competition. It is, as you will see below, a perfect ally for any social profile manager.
What is Fanpage Karma and why use it to manage your social networks?
Fanpage Karma is a web analysis tool created in 2012 that allows you to interpret and analyze company profiles on the main social networks, in order to optimize them and develop a marketing strategy based on data analysis.
Since its inception ten years ago, the company has established itself as one of the world’s leading providers of social media marketing tools. It is true that, since its creation, Social Media has changed completely; for example, in 2012 Facebook provided virtually no statistics for its fan pages. However, Fanpage Karma has managed to grow with the sector, offering a response to the planning and monitoring needs of community managers and social profile managers.
In fact, it has established itself as a tool that professionals can use to plan and analyze activities, establishing their KPIs. It also allows you to analyze the origin of the fans, check the ad pages, know the evolution of the publications, analyze the competition or make comparisons and goes far beyond the statistics offered by Facebook or any other social network.
Main functions of Fanpage Karma
Starting to use Fanpage Karma is extremely simple and it will not take you more than a minute to open an account. You should also know that you won’t even need to include your credit card details, since you can start using it for free. This will give you access to the SILVER version, which you can try for 14 days. If you later wish to hire a premium plan, you will have access to additional features, without having to make a large monthly outlay.
Among the numerous functions that Fanpage Karma makes available to anyone who manages social profiles for their company or on a personal level, after our analysis we highlight the following:
-Obtaining analysis in real time. With this tool you will understand the usefulness of collecting information and data about the actions you carry out on social networks, because thanks to that information you will be able to easily plan or redirect your strategy.
Fanpage Karma takes care of obtaining the analytics of your profiles on the different social networks, obtaining updated reports not only of your actions, but also of those carried out by your competition.
Reports can be exported to Excel and a multitude of formats, or easily presented in Powerpoint to help you prepare for your meetings. Analysis can be configured in an unlimited way in terms of the number of profiles, selecting numerous variables in terms of time, content… and all kinds of alerts can also be set to be aware of any eventuality.
In this sense, the “Performance Score” function allows you to receive a performance report with scores for each social channel, while the “Bar Chart Race” compares the profiles over time according to a series of variables. Through “Dueling” you can make two Facebook Pages compete against each other and see which one has a better performance. And with the “Fairy of Luck” you will be able to obtain the winners of any promotion that you carry out on social networks in a transparent way.
-Interaction with users. One of the metrics that most concerns those responsible for social networks is engagement, the levels of interaction with users. Thanks to Fanpage Karma it is possible to improve this variable considerably, since the entire communication process can be managed from the platform.
In this sense, you can respond to messages and posts from followers and from any user, with a single inbox for all social networks and to which several employees can have access, each with their own unique profile. In addition, messages can be forwarded, hidden depending on customer service hours and an active social listening exercise can be carried out to identify conversations that are potentially of interest to the brand.
In the same way, the tagging function allows you to analyze the content of the posts and find interesting results about the status of the audience.
-Management of publications. Fanpage Karma can also function as a content calendar and, from the tool, all kinds of publications can be written, published and scheduled on the brand’s different social channels simultaneously.
Also, for example, hashtags for platforms like Instagram can be created and generated very effectively, thus achieving a greater reach for the publications.
-To find out. It is very important when managing social networks to be aware of the latest trends and issues that are relevant to the community. With this tool you can, in addition to knowing what these trends are in social networks, you can find out who are the most influential users on a certain topic and carry out searches filtering by all kinds of variables.
As you can see, Fanpage Karma can be your ideal partner when it comes to planning and monitoring your strategy on social networks. Do not think twice and start a free trial on Fanpage Karma and if you want to access all the features, check all the paid plans that are available.
You will surely find the one that best suits your Social Media marketing needs… and your pocket. Let yourself be helped by a really useful tool that will make your job managing social networks easier and will bring you closer to achieving the goals you set for yourself!